Push media is any media marketing strategy in which the products being marketed are being suggested to the customers. Just as the term suggests, the products are pushed at the customers. Push Media is a producer of a good and service, promoting the same product to an audience to find relevance in it. Push media involves very little interaction with the audience of the product. The push media technique of marketing has now influenced the digital and social media space. Marketers now send unsolicited messages and adverts to their audience through email addresses.
Push media intend to sell the idea of a product to an audience, and this is done by explaining what a product does to its audience. It is usually done with video presentations and continuous emails, and it hopes to create a desire for the product within its target audience. Push media thrives on producers flaunting their products before its audience.
Push Media
